If you live in Toronto, you probably divide your universe into “north of Bloor” and “south of Bloor.” If you’ve visited Toronto, Bloor was probably (hopefully?) a landmark around which to orient yourself. In any case, Bloor is one of Toronto’s cardinal points—I think only the West End/East End divide is greater.
But did you know that Bloor Street is named after a brewer?
Well, we are the Black Creek Growler, so you may have had an inkling. 😉
Joseph Bloore was born in 1789 in Staffordshire, England. Around 1819, he immigrated to Upper Canada with his wife, Sarah. He didn’t get into the brewing business straightaway, instead opening an inn near the St. Lawrence Market. Located quite close to the St. Lawrence Hall’s current location, the “Farmers’ Arms” was part of the “Devil’s Half-Acre,” so-called for the plethora of inns and taverns ready to service thirsty farmers.
While refreshing themselves at Bloore’s tavern, those farmers likely would’ve been drinking beer brewed by the Helliwell family. They had an off-site shop near the Farmers’ Arms, and the two families seem to have had a close relationship—one of Bloore’s children was named John Helliwell Bloore, while a Helliwell son took the name John Bloore Helliwell. (This happened with Gooderham and Worts’ sons as well—the thought of brewer/distiller buddies in 1800s Toronto is immensely pleasing to me).
In fact, beer historian Jordan St. John wonders if Bloore learned brewing from the Helliwells. While it’s impossible to say for sure, we do know that in 1830, Bloore moved his family north to what’s now Yorkville. At the time, the area was decidedly out of the big city—this was the 1800s equivalent of moving to the suburbs for greener spaces and purer air.
Once settled, Bloore established a brewery in the Rosedale Ravine, not far from today’s Sherbourne subway station. Of course, the landscape was remarkably altered by Bloore—he dammed the river, creating a large pond, and built a sluice to direct water for his brewing.
By 1843, he’d made enough money with the brewery to retire and go into land speculation with William Botsford Jarvis (we’re sensing a pattern with Toronto street names, I hope). Jarvis and Bloore established the village of Yorkville, and Bloore spent the rest of his life working to develop the area.
Originally, the concession road running along Yorkville had the rather uninspiring name of “Second Concession Road” (Lot Street – Queen Street, today – was the first). A series of names followed, but eventually, the village settled on Bloor—sans E.
But what of the brewery? On Bloore’s retirement, it was taken over by a man named John Rose. He operated it until 1864—two years after Bloore’s death. In this article on Bloor Street’s history, historian/heritage advocate Stephen Otto says, “…anybody looking for the location of Bloor’s brewery today can practically stand on Sherbourne Bridge and drop a penny.”
So the next time you’re strolling along Bloor Street, raise a glass to Joseph Bloore. The brewery may be gone, but his name and contributions remain!